Drive External Partnerships

Are you getting the best work and best value from external partners?

If you thought “sometimes, rarely, or never”, you’re not alone.

Let’s chart your course:

Take The 10 Minute Digital Strategy Stress Quiz.

How do you get that confidence?

Selecting the right suppliers and partners isn’t easy, and it doesn’t happen by accident. Getting full value from external resources requires experience and a thoughtful, steady approach. It also requires your continuous attention. Getting clear & consistent value is never a “set-it-and-forget-it” proposition

Partners decisions should rarely be made according to price alone. Your external partners need to inspire and motivate you to be the very best client you can be. At the same time, you need to inspire and motivate partners to provide the game-changing thinking (and doing) needed to win today and tomorrow.

Advice: Don’t be coy or evasive when selecting partners

Judging a runner on sprinting ability when you know the race is a marathon doesn’t make sense. Tell all your potential partners what they need to know so they can put their best foot forward.

Testimonials

Tom is a statesman and evangelist for mobile and other new technologies, and his great foresight can be underscored by his early understanding of mobile’s potential. Tom made Coca-Cola a mobile leader, but he also moved the entire industry to see the possibilities of the mobile Internet.
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JEFF COLEDirector Center for the Digital Future—University Southern California Annenberg School

Tom is an ideal partner, as he is a cerebral thinker with the drive to move the needle. He was instrumental in providing me a “behind-the-scenes” look at the ever-changing world of iMarketing and stayed in close contact to ensure our frameworks could be implemented throughout the business units.
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Candace SabinoOwner – Huntington Learning Center

Tom has a clear, articulated vision of success for meaningfully integrating brands into the daily lives of people and communities. His insatiable curiosity keeps him on top of global trends, technologies and consumer behaviors. He is a terrific collaborator and shares his learning and insights widely. He is a leading light in the brand and marketing world.
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Robin LaylinWorldwide Marketing Solutions Director at Microsoft

Are you getting the best work and best value from external partners?

Let’s chart your course:

Take The 10 Minute Digital Strategy Stress Quiz.

How do you get that confidence?

Advice: Don’t be coy or evasive when selecting partners

Testimonials

Quick :

Let’s chart your course:

Take The 10 Minute Digital Strategy Stress Quiz.