Build a Winning Organization

Are your employees ready to compete in today’s world?

  • Nearly 90% of people we surveyed have some area where their confidence is lagging.
  • Only 13% think they are the ones to beat.

That means everyday they come to work unsure of their ability to win:

  • 26% report “flashes of digital marketing brilliance”, but it's not the norm;
  • 30% feel there is more they can do;
  • Another 30% feel digital marketing is a struggle or a problem that needs to be dealt with.

Let’s chart your course:

Take The 10 Minute Digital Strategy Stress Quiz.

There are a number of territories to explore in order to build your confidence:

  • Business Strategy & Structure: Growth through Brand Engagement; Growth through Experiences; Growth through Value Exchanges
  • Capability Assessments & Development
  • Talent Management
  • Leadership Development
  • Executive and Career Coaching

Some say there is no longer a need for digital marketing; Just marketing in a digital world. That would be nice and definitely easier. The only problem is that it’s not true. Marketing in a digital world means marketing in a connected world which requires knowing how to make those connections. Getting it wrong can be as damaging as making no connections at all. You need to know what you’re doing.

Advice: Don’t get caught in the “Fallacy of Dumbing Things Down”. ​

Dumbing things down leaves the organization…well, dumb. Important knowledge gets lost and people’s natural curiosity and innate ability to understand goes unfulfilled. Wouldn’t it be better to build brains? Wouldn’t it be better if your teams were empowered to deliver an unfair share of value?


Quick :

  • Currently supporting the CMO of a super-regional +$1 billion brand with their “digital transformation efforts”
  • Championed “Digital IQ” training for 5,000+ marketers across the Coca-Cola system
  • Worked with the Mobile Marketing Association to champion MOSTT (Marketing Organization Strategy Think Tank)