Are your employees ready to compete in today’s world?
- Nearly 90% of people we surveyed have some area where their confidence is lagging.
- Only 13% think they are the ones to beat.
That means everyday they come to work unsure of their ability to win:
- 26% report “flashes of digital marketing brilliance”, but it's not the norm;
- 30% feel there is more they can do;
- Another 30% feel digital marketing is a struggle or a problem that needs to be dealt with.
There are a number of territories to explore in order to build your confidence:
- Business Strategy & Structure: Growth through Brand Engagement; Growth through Experiences; Growth through Value Exchanges
- Capability Assessments & Development
- Talent Management
- Leadership Development
- Executive and Career Coaching
Some say there is no longer a need for digital marketing; Just marketing in a digital world. That would be nice and definitely easier. The only problem is that it’s not true. Marketing in a digital world means marketing in a connected world which requires knowing how to make those connections. Getting it wrong can be as damaging as making no connections at all. You need to know what you’re doing.
Advice: Don’t get caught in the “Fallacy of Dumbing Things Down”.
Dumbing things down leaves the organization…well, dumb. Important knowledge gets lost and people’s natural curiosity and innate ability to understand goes unfulfilled. Wouldn’t it be better to build brains? Wouldn’t it be better if your teams were empowered to deliver an unfair share of value?
Testimonials
Tom has an instinct for identifying technology that will bring impact—to business, and for the humans that power or benefit from it. Tom always says that if it works for people, it works for business, in that order.
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DOUG BUSKVice President Of Enterprise Communications – Emory University 
Tom’s a gifted collaborator. I think that starts with his ability to listen – he’s a great listener. He is also a rigorous thinker, yet he has an intuitive feel for creative solutions to difficult problems. That intuition is actually a combination of experience, intellect and determination to find solutions. He’s a problem-solver extraordinaire.
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JAMES RILEY Read The Full Testimonial
Tom Daly posses a keen mind. He has a unique capacity to identify market trends, manage brands, and weave compelling brand stories. He's able to handle complex enterprise projects with grace and knows how to get things done--both at large enterprise and entrepreneurial organization environments.
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Michael BeckerFounder, Managing Partner – Identity Praxis, Inc Read The Full Testimonial
Part of Tom’s success is due to him being a good diplomat, listening to
others and gathering data & insights before pitching his ideas. Transformation in a corporate
global role within a regional business unit requires diplomacy plus a very healthy dose of
tenacity to push things to completion.
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CAROL KRUSECMO – Cambia Health Read The Full Testimonial
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Quick :
- Currently supporting the CMO of a super-regional +$1 billion brand with their “digital transformation efforts”
- Championed “Digital IQ” training for 5,000+ marketers across the Coca-Cola system
- Worked with the Mobile Marketing Association to champion MOSTT (Marketing Organization Strategy Think Tank)
