Head, Interactive Communications Group, UPS1996 – 2000

  • Creator of company’s first “interactive communications” team
  • Key contributor to the company’s emerging role in the ecommerce revolution by leading communications around the roll out the company’s first integrated eCommerce solutions.
  • Early (1997) high-impact deals with search engines delivering 60 billion impressions at a fraction of the market rate.
  • Directly responsible for major web sites (6), numerous “sub/micro-sites” (210+)
  • Branded content before “branded content”: Conceived of “Working the Web” cable TV program in 2000 with integrated live video chat, web site, and email lead generation.