Head of eBusiness, ING

2001 – 2003

  • Key member of marketing leadership team creating and implementing “One ING” brand
  • Transform department and redefine process and implementation guidelines
  • Lead in ground-breaking content partnership with AOL/Time Warner
  • Reduction in number of active domains from 50+ to 4 core sites
  • Unification of email domains from 27 to 1
  • Identification of over 1,000 specific interface improvements
  • Order of magnitude increases across all core metrics:
  • $155 million in deposits directed to sister company ING Direct (up from $0)
  • Visits to primary brand site up 1,377%
  • Average visits per day up 1,426%
  • Average page views up 639%