Global Group Director, The Coca-Cola Company

12/05 – 12/16

  • Delivered ROI back to business defining, developing & deploying the necessary strategies, tools and processes to “Enable Desire”.
  • Global marketing lead partnering with IT to create framework to connect 15 million coolers and vending machines (“IoT”) via beacons to enable consumer engagement and other operational benefits (e.g. asset tracking).
  • Lead digital representative for The Coca-Cola Company in the GMA’s “Smart Label” 
  • Strategic frameworks and digital capability leadership for the “Brilliant Basics” across 6 priority mobile tactics: Messaging, mobile web, apps, location, QR codes, and mobile video.
  • Corporate lead/liaison to “Rising World” (developing markets) providing strategic direction to business units in Africa, India, ASEAN and China
  • Includes successful 3 month in-market assignment in Shanghai, China delivering both strategic and tactical programs
  • Executed world-first mobile advertising media-mix modeling program in 4 markets (US, CN, BR, and GB) yielding optimization recommendations resulting in measurable increases in profit.
  • Created first ever “unified” approach to search marketing.
  • Led award-winning 2006 re-launch of www.coca-cola.com in 34 markets and 17 languages concurrently.
  • Leadership of multiple global platform programs and partnerships impacting +90 markets.
  • Author of “digital partnership framework” to enable/accelerate progress toward strategic goals (e.g. Apple, Google, NCR, First Data, MasterCard, Panini, Line, IOC, FIFA, etc…)
  • iAgency management practices to “Invest in the Best” by defining, developing and delivering an iAgency management framework across an array of digital tactics. Strategic influence over +700 agencies and nine-figure spend.
  • Conceived of industry-leading approach to digital production via “technical integrator agencies”

•         Mobile Hall of Fame, Mobile Marketer (2015)

•         #9 Adweek 50 Most Influential Buyers, Sellers and Marketers (2015)

•         #3 Adweek 50 Most Influential Buyers, Sellers and Marketers (2014)

•         Mobility All-Star, Atlanta (2014)

•         30 Most Creative People in Mobile Advertising, Business Insider (2013)

•         OMMA Online All Stars, Media Post (2009)

•         50 Most Important People in Mobile Content, Mobile Entertainment (2008)